iGaming Platform (iGP) released two groundbreaking iGaming solutions, GamePark and PayLab, which promise to transform the industry. SameGrid developed these gaming tools, enabling iGP's partners to access modern capabilities for creating customized online casino sessions, optimizing payment systems, and managing online casino bonuses.
The launch of GamePark and PayLab demonstrates iGP's dedication to driving innovation in the evolving iGaming sector by integrating leading technology with solutions centered on both operators and players.
GamePark: Enhancing Virtual Custom Gaming Experiences
The competitive nature of online gaming has led to the creation of customized experiences fueled by new technology, which is the primary factor boosting market appeal. GamePark's recommendation system offers iGP's artificial intelligence-powered answer to this problem.
Platform analytics study users' interactive habits and preferred content items to uncover customized gaming selections. GamePark presents players with four content suggestions: “Because You Played,” “Similar Players Liked,” and “VIP Picks. " These suggestions are complemented by thematic recommendations that allow precise user customization. The system provides multiple A/B testing features that help operators measure different casino gaming recommendation approaches to find effective methods to appeal to their target client base.
“The dynamic iGaming market constantly demands fresh and appealing experiences,” according to Daniel Dwek, who serves as Vice President of Product Development at GamePark. “The AI framework of our system creates individualized content based on player preferences to establish innovative standards for interaction with users.”
The platform design of GamePark exhibits organizational flexibility as its main principle. Operators benefit from their natural integration capacity with Customer Relationship Management (CRM) systems, which allows customization to fit their distinct business requirements. GamePark partners have options to map their KPIs to the system's recommendation engine for improved strategic results.
PayLab: Efficient and Diverse Payment Structure
The digital gaming landscape depends on effortless payments, which PayLab perfectly fulfills. Through its partnership with over 400 payment service providers (PSPs) and support of over 100 currencies and cryptocurrencies, PayLab offers iGaming operators a complete payment and reconciliation solution.
The advanced geo-targeting system stands as an important advantage of PayLab. Payment solutions through this approach deliver tailored optimization across numerous regions to satisfy unique market requirements. The platform provides operators with fully managed services such as risk and fraud management and PSP administration and marketing support, which delivers an accessible payment management solution for global complexities.
Ariel Reem from PayLab stressed how important innovative payment solutions have become to contemporary iGaming operators who struggle with high transaction volumes and fraud prevention alongside multiple currency needs in the marketplace. “Through its orchestration capabilities alongside reconciliation management and service provisioning, PayLab offers an all-encompassing solution meeting every requirement in one unified platform,” said Reem.
PayLab optimizes payment operations to create smooth transaction flows so gamers maintain constant engagement in a relationship based on trust.
iGP’s strategic vision: enhancing partner and player experiences.
The dual launch of GamePark and PayLab reflects iGP’s overarching goal: The company develops performance-enhancing tools that improve casino operator efficiency and enhance player satisfaction. The new products demonstrate how operators' operational demands merge with first-class gaming experiences for players through a system of balanced development.
CEO Jovana Popovic Canaki described iGP's vision as a company. The combined launch of GamePark and PayLab strengthens our existing platform by delivering customized content with simplified payment solutions that drive business success in our industry. Our products have proven they will boost partner engagement levels and ultimately create unrivaled gaming experiences.
Spotlight at ICE Barcelona 2025
iGP and its teams, together with GamePark and PayLab, exhibited their newest products at the ICE Barcelona event between January 20–22, 2025. The company demonstrated how these tools help operators provide their customers with unique, high-quality, efficient, and personalized gaming services.
Partners used this event to understand how these new technologies fulfill their existing and future strategic objectives. GamePark and PayLab demonstrate significant collaborative potential because they offer solutions that improve player engagement and simplify payment systems.
Conclusion: Shaping the Future of iGaming
Through its latest tools developed within GamePark and PayLab, iGP is advancing the iGaming industry. The company uses personalization techniques and simplified payments in strategic ways to target fundamental aspects that drive industry growth and retention success. Additional innovations in their portfolio allow operators to adapt their services to evolving player needs while making their operations more efficient as they establish fundamentally better gaming standards.
As a dedicated innovation partner, iGP has demonstrated its ability to predict industry demands by launching its flagship products, GamePark and PayLab. Over the next months, these solutions will transform operator and player interaction and demonstrate iGP's role as a leading force in iGaming operations.
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