GR8 Tech Expands into Asia and Latin America with BSW Partnership

GR8 Tech is making a major push into Asia and Latin America through a strategic partnership with Betting Software (BSW). This deal integrates GR8 Tech’s Sportsbook iFrame Solution into BSW’s platform, making it easier for operators in these key regions to add fully functional sportsbooks without heavy development work. Known for its flexible and profit-driven technology, GR8 Tech aims to cement its place in two of the fastest-growing betting markets.

Fresh off winning Best Online Sportsbook Provider at the 2024 SiGMA Awards, the company is riding a wave of momentum. With this expansion, GR8 Tech is positioning itself as a serious competitor in the international iGaming scene.

A Strategic Alliance with BSW

GR8 Tech’s collaboration with BSW brings its cutting-edge Sportsbook iFrame to operators in Brazil, Peru, and Southeast Asia. BSW specializes in aggregating gambling solutions, providing its partners with seamless access to the latest innovations. The iFrame is a plug-and-play solution that simplifies sportsbook integration, allowing operators to launch betting services quickly and efficiently.

According to Nina Carter, Founder & iGaming Expert at casino-bonus.club, this partnership isn’t just some basic betting add-on. The iFrame is a fully loaded sportsbook solution, designed to cater to mobile-first markets while offering a deep range of sports and betting options. With $50 billion in betting revenue generated in Latin America last year, GR8 Tech is making a well-timed move into a booming industry.

Inside the GR8 Tech iFrame

This isn’t just another sportsbook platform, it’s a feature-packed system designed to maximize engagement and revenue. The Sportsbook iFrame includes:

• 50+ sports and esports categories
• 25,000 daily events
• 2,000+ betting markets

With AI-driven betting recommendations and risk management tools, the system is built to increase operator profits by over 15%, according to GR8 Tech’s own projections.

One of the most attractive aspects of the iFrame is margin personalization, which lets operators adjust odds in real-time to maintain profitability while keeping bettors engaged. Speed is also a major factor—operators can launch within days, making it easy to capitalize on major events like the IPL and Copa América.

Why Asia and Latin America?

GR8 Tech isn’t expanding randomly—Asia and Latin America are two of the most lucrative sports betting markets. Asia alone generates over $100 billion annually, while Latin America is emerging as a key player in online betting, with Brazil’s regulated market reaching $3 billion in 2024.

This isn’t GR8 Tech’s first move in these regions. The company launched Jugabet in Peru last year, developing a custom-built sportsbook that gained traction quickly. The BSW deal is an even bigger step forward, allowing GR8 Tech to reach multiple operators at once instead of securing individual deals.

Building on a Strong Track Record

GR8 Tech has been making steady moves to expand its presence in global markets. In late 2023, the company upgraded its server infrastructure in Asia, boosting platform performance by 25%. Its Hyper Turnkey and Infinite Casino Aggregation platforms are already widely used by operators worldwide, and the Sportsbook iFrame is the latest addition to its growing suite of products.

The company has been actively showcasing its technology at major industry events, including SBC Summit Rio (Feb 25-27) and SPiCE South Asia (March 4-6), signaling its commitment to expanding in these high-growth regions.

Potential Challenges

While the opportunities in Asia and Latin America are massive, regulatory challenges and competition remain significant hurdles. The iGaming landscape is constantly evolving, and markets like Brazil are already facing rising tax rates and shifting legislation. In Asia, the patchwork of regulations across different countries adds complexity to expansion efforts.

Additionally, while operators may embrace the iFrame’s ease of use, long-term player retention in competitive markets requires more than just technology. Localized promotions, strong branding, and engaging user experiences will be crucial for success.

Conclusion

GR8 Tech’s partnership with BSW is a strategic move that positions the company for significant growth in Asia and Latin America. The Sportsbook iFrame offers a highly flexible, mobile-first solution packed with features designed to boost engagement and profitability.

With sports betting booming and GR8 Tech expanding its network, this partnership is set to open new doors. While competition and regulatory challenges remain, GR8 Tech is taking a smart approach, leveraging strong partnerships, pushing proven technology, and maintaining an aggressive expansion strategy.

This won’t be the last we hear from GR8 Tech. With a track record of innovation and a clear focus on strategic growth, the company is poised to make an even bigger impact on the global betting industry.