Galaxsys Teams Up with Casino UA for European Expansion
iGaming Industry Expert
Galaxsys, a rising star in the iGaming world, has announced a new partnership with Casino UA, a regulated Ukrainian operator. This collaboration is part of Galaxsys’s strategy to expand its footprint across European markets. Known for its fast-paced turbo online casino games and the recent SiGMA Europe award for "Tower Rush," Galaxsys aims to bring fresh, dynamic content to Ukrainian players through this new alliance.
A Strategic Move into Ukraine
Ukraine’s online gambling market has been on the rise since its legalization in 2020, with over $1 billion in turnover last year alone. Casino UA, a well-regarded name in the local industry, offers a robust platform featuring popular slots and live dealer games. The partnership means Casino UA's already diverse game library will now include Galaxsys's "Ninja Crash" and the award-winning "Tower Rush."
Teni Grigoryan, Chief Sales and Partner Management Officer at Galaxsys highlighted the opportunity to explore the growing Ukrainian market. Casino UA’s CEO, Oleksandr Babenko, expressed his excitement about introducing Galaxsys’ unique games to their audience, calling it a "win-win situation" for both companies.
What Galaxsys Brings to the Table
Galaxsys is not your average game provider. They specialize in quick-play turbo games that combine casino classics like blackjack and roulette with adrenaline-pumping skill-based titles. Their portfolio features over 30 games, including crash games like "Rocketon," which keeps players on their toes with strategic cash-out opportunities.
Their flagship game, "Tower Rush," recently won the "New Casino Game of 2024" at SiGMA Europe, underscoring their knack for creating engaging, innovative content. This partnership with Casino UA isn’t just about adding new titles to a platform; it’s about offering something new to the Ukrainian market.
The Fast-Growing Ukrainian Market
Ukraine’s iGaming market is steadily climbing, with legal operators generating UAH 12.7 billion (about $308 million) in 2024. Casino UA has built a strong reputation as a safe and varied online casino, attracting a new wave of mobile-first gamblers. The addition of Galaxsys games is a strategic move to capture more attention, providing fast-action games that align with local players' preferences.
This isn’t Galaxsys’s first European venture. They already have partnerships with Softswiss and a foothold in Sweden. The Ukraine deal adds another piece to their growing European puzzle.
Challenges and Opportunities
Breaking into new markets is not without its challenges. While Galaxsys is gaining recognition, it is not as established as heavyweights like Pragmatic Play or Evolution. Ukraine's market has strict advertising and player protection regulations, meaning Galaxsys must ensure compliance with all local laws. Casino UA’s established reputation should ease the transition, but it remains a test of Galaxsys’s adaptability.
On the flip side, the potential rewards are substantial. Galaxsys’s SiGMA win and recent deal with African operator Betika demonstrate its ambition and readiness to expand. If the Ukraine partnership goes well, it could solidify its position as a serious contender in Europe’s competitive iGaming market.
What’s Next for Galaxsys?
Galaxsys appears to be on a roll. Following high-profile deals with Softswiss and Betika and the success of "Tower Rush," CEO Hayk Sargsyan hinted at more partnerships. With North America and Africa already in sight, Europe is their next primary focus.
This partnership offers Casino UA a chance to maintain its competitive edge in a bustling market. Adding Galaxsys’s unique games will attract new players and keep existing users engaged. It’s a calculated move aimed at keeping their platform fresh and versatile.
Conclusion
The partnership between Galaxsys and Casino UA marks a significant step forward for both companies. Galaxsys continues to build momentum with new awards and strategic partnerships, while Casino UA strengthens its game offering with innovative and dynamic titles. Whether this partnership will be an immediate hit or take time to grow, it undoubtedly signals both companies' ambition and commitment to providing top-tier gaming experiences. European players, in particular, can expect some exciting new games to hit the scene soon.
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