FanDuel Launches Industry-First TV Show Focused on Responsible Gambling

On March 19, 2025, timed with Problem Gambling Awareness Month, FanDuel aired the debut episode of The Comeback with Craig Carton, the first television show of its kind to spotlight responsible gambling and recovery stories. Hosted by Carton, a former radio personality turned responsible gaming advocate, the show is part of FanDuel’s broader effort to support safer betting habits through real-life storytelling and practical tools.

The premiere featured ex-NBA player Randy Livingston and his wife, Anita Smith, discussing his journey from compulsive gambling to long-term recovery. Available on FanDuel TV+ and YouTube, the monthly series goes beyond surface-level PR. Topics include financial control, mental health, and how to use features like self-exclusion. Carton says the show aims to reduce stigma: “Getting help isn’t weakness—it’s strength.”

Supporting Responsible Gambling Beyond the Screen

FanDuel’s new show isn’t a standalone project. It’s part of an expanded push that includes new educational tools and outreach initiatives. The company has updated its Trusted Voices: Conversations About Betting program with content for college students, parents, and faculty. It also co-developed KnowYourPlay.org with the Responsible Online Gaming Association (ROGA), offering resources to recognize harmful gambling behavior early.

FanDuel has been building its responsible gaming efforts since 2021 when Carton became an official ambassador. Today, the platform includes tools like deposit and wagering limits, as well as a “My Spend” dashboard to track betting activity. According to a February 2025 press release, these features saw high usage during the NFL season.

The company is also funding third-party support networks like Kindbridge Behavioral Health and the Responsible Gambling Council as part of a three-pillar approach: education, tools, and personal stories.

A Move That’s Getting Attention

While FanDuel’s efforts are gaining praise, some industry critics remain skeptical. With Flutter (FanDuel’s parent company) valued at $47 billion, there are concerns about whether this is genuine advocacy or reputation management. Focusing on recovery rather than prevention raises questions about how proactive these efforts are.

However, FanDuel appears to be building a longer-term strategy. For example, it’s supporting a Responsible Gaming College Tour, which will bring responsible gambling discussions directly to university campuses. Whether these efforts lead to measurable impact or simply serve as good optics remains to be seen.

Final Thoughts

The Comeback with Craig Carton is a meaningful step in a space that often avoids tough conversations. FanDuel has paired real stories with practical resources, moving beyond checkbox-style corporate responsibility. It won’t fix the problem overnight, but it does signal a shift in how major gambling platforms approach harm reduction. Whether it sticks and others follow suit is now up to the industry and its audience.